Katie Allred, founder of Church Communications, shares how her church communications ministry transformed from a small Facebook group into a vital resource for church leaders worldwide. Originally created to support churches in improving their communication, this ministry has grown into a thriving network, offering innovative tools and strategies for ministry outreach. By embracing digital tools, Allred’s church communications ministry empowers leaders to connect effectively with their congregations while proclaiming the Gospel message.
Allred’s journey began with her personal experiences and a realization that communication in churches often didn’t receive the same focus as it did in other sectors. Her organization gained significant momentum in 2020, when churches were suddenly pushed to adopt digital communication due to the pandemic. Church Communications quickly became a key resource, providing webinars, workshops, and support to help churches transition to digital platforms that allowed them to maintain connection and engagement.
For Allred, church communication goes beyond technology—it’s about proclaiming the Gospel. The Church Communications team aims to make digital tools accessible for churches of all sizes, ensuring that the heart of each message, from sermons to pastoral care, reaches and resonates with congregants.
One of the organization’s most rewarding efforts has been helping small churches embrace livestreaming and online outreach, allowing them to connect with members and newcomers alike. Church Communications continues to explore tools such as AI to help churches create content efficiently while staying focused on human connection. Allred’s message to church leaders: Communication isn’t a burden; it’s a ministry that can profoundly impact lives.
With Church Communications by their side, church leaders have a partner to navigate the evolving world of digital outreach. Allred envisions a future where churches embrace new communication tools while preserving the timeless message of hope and community that is central to the church’s mission.
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