Gloo Invests in Barna to Expand Church Research & AI Tools

Gloo, a leading technology platform serving the faith ecosystem, has announced a new investment in Barna Group, a renowned Christian research firm. This strategic move strengthens a longstanding partnership that has helped churches and leaders gain deeper insights into spiritual and cultural trends. By combining Barna’s trusted research capabilities with Gloo’s tech platform, the two organizations aim to provide even more powerful tools and data-driven solutions for ministry leaders.

Barna Group, known for its extensive data on faith, church health, and leadership, has been a go-to resource for Christian organizations for over four decades. Its collaboration with Gloo began in 2020 with the State of the Church initiative—a project that reached tens of thousands with vital resources during the pandemic. Together, they have since co-developed the ChurchPulse Weekly podcast, Barna Access Plus (a digital library of insights for leaders), and the Faith and AI research series.

The new investment allows Barna to expand its digital products and services throughout 2025, including new AI-enabled tools for pastors and ministry teams. The integration of Gloo AI will power upcoming resources aimed at improving both individual and organizational church health.

Barna will also work with other partners in the Gloo Network, such as Outreach and Carey Nieuwhof Communications, to build on its mission to equip church leaders with data, trends, and practical insights. As part of this expanded collaboration, Gloo and Barna are launching the State of the Church 2025 initiative, which features monthly Barna research paired with Gloo’s free church health dashboards and assessments.

Both organizations remain committed to empowering church leaders with tools that promote growth, insight, and faithful engagement in today’s changing ministry landscape. As David Kinnaman, CEO of Barna Group, noted, “We equip Christian leaders to understand the times and know what to do.”

For more details, refer to the original article on PR Newswire.