Churches today are faced with a unique challenge: how to engage and grow their congregations in a post-COVID, digital-first world. As attendance declines across various denominations, many churches struggle with digital transformation, with nearly half of church leaders feeling unprepared to make technology decisions. However, investing in a church website that leverages modern technology is key to reaching and engaging members in a meaningful way.
As highlighted in Church Executive’s article, “Closing the Digital Divide: Reaching New Members with a Modern Website,” a strong online presence has become essential for churches to reach today’s digital-savvy audience. Outdated websites can create a significant barrier, making it difficult for new visitors to connect with the church’s mission and current members to stay involved. The article underscores that a modern website can serve as the digital front door for a church, acting as a powerful tool for engagement by offering clear and easy access to information, events, and opportunities to connect.
More than 80% of churches now view their website as their main outreach tool, and over one-third of churchgoers discover their church through online platforms. However, without an accessible and well-designed site, even the most active congregation can miss out on potential connections. As Church Executive suggests, a church’s website should go beyond just aesthetics; it must be functional, easy to navigate, and regularly updated to keep members informed and engaged.
By following best practices such as highlighting unique offerings, adopting user-friendly management software, and regularly updating content, churches can create a dynamic and inviting online experience. An effective website, as emphasized in Church Executive’s article, not only communicates a church’s mission and values but also extends its reach and impact.
For more insights, you can read the full article on Church Executive.
